About us

The brand’s idea dates back to spring 2021. Alessandra works as an architect by day, but then she uses her time and energies to develop this new project.

She would like to build a brand inspired by her own lifestyle:

Care for nature, the choice of quality at the expense of quantity, the awareness that the superfluous moves away from what is important.
La famiglia
la fiducia nella vita
l'aiuto reciproco
la consapevolezza che ognuno di noi è qualcosa di prezioso.

And what are the values on which the brand is based?

Family, trust in life, helping each other and awareness that each of us is precious.

A Healthy Reality

Memeli store wants that people, especially children, to live and grow up in a safe and beautiful world, and for this reason, it uses the best materials for its products, it makes space for craftsmen and their products, it supports the organization that take care of animals and the environment.
Memeli store project is founded a year later, in 2022, in conjunction with the birth of Matilde, the baby of the family.
Pachamama is the mother of all living creatures, is our mother, we are her sons; we must love her, we must respect her. So, we must know her.
Hernán Huarache Mamani

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